Marketing [Week 15 Post]
Marketing the collection is one of the most important things you can do if you want that collection to actually circulate. Something we do constantly at our library that was mentioned by Saricks is book displays (139). However, I have found that some are better than others. Sometimes our adult department does not even put a sign with it, so I'm not sure what the display of books are representing. Other times when there is not a sign I know they are thinking the books "speak" for themselves (the titles all being fitness related, for example), but I don't feel that is helpful for the patrons who come across the display. It could use a sign, maybe some literature, or a bookmark of other suggestions/read-alikes or other types of materials (videos, podcasts, youtube links, ya titles, etc) to go along with the display. But alas, there are only adult non-fiction fitness materials, not even dvds. That being said, I think book displays are a fantastic way to highlight va...